I was beginning to wonder what moveable type was doing. It's been a long time since I was impressed as a customer. I have to say that their most recent release is a vast improvement on their core product. It actually may save me from abandoning them for a new platform like wordpress. Features that I have caught my eye after playing with it:
- The overall user expereince has improved. It's easier to blog and track your blog traffic. Every step of the writing process feels more intuitive than it did before.
- Integration with twitter and facebook and a whole host of other platforms like dogster and amazon -- effectively they've implemented a feature that we at Judy's Book used to call write once publish many.
- They've implemented a follow feature very similar to twitter. This makes the prospect of discovering other typepad blogs and other authors much easier.
- They've introduced a question of the day which gives bloggers who don't know what to write about a suggestion of authoring. These questions of the day are sponsored by a company and include a link ot that sponsor. This is very smart revenue creation and allow them to sell unique content and links to lots of companies. This is powerful and smart -- and is also well done.
Well done guys. The changes make me happy to be a customer!