Seth Godin mentioned Judy's Book today. Not sure how he heard about us -- but I've long been a fan of Seth Godin's work and writing....dating back to 1996 when he was at Yoyodyne and was one of the early masters of online promotions.
I'm trying to come up with a great contest to promote Judy's Book....
Today I heard about a great online promotion by a t-shirt company. They are running a "best political slogan" contest to be printed on their t-shirts. Internet users everywhere are writing slogans and then voting on the best slogans. One of the more unique thus far : "Vote for abstinence in 2004; no bush, no dick"
It makes me think about other great online contests that business are running to get people to contribute and spread the word. If you've got some to suggest -- please let me know.