I made a small personal investment in Shelfari recently. I made the investment for 3 reasons:

  1. I like the entrepreneur Josh Hug from the first time I met him.
  2. I know (or like to think I know) a fair amount about social networking meets vertical -- and in this instance, it's books. I think this works
  3. The product is cool
  4. I think it has the potential to be another kind of Which I think is friggin awesome. There's more to say here but I don't want to give away any company secrets.