Saying No

After reading Fred Wilson's post about saying No yesterday, we had a management meeting where we were discussing what features make it into the re-launch of Judy's Book and which ones we should say no too. It's a difficult conversation and wasn't filled with enough no's.
Without going into the details of the features we're discussing, the trade offs of time to market vs. completeness, quality, and differentiation. We ultiamtely sided with the latter -- but it was a hard decision because we're feeling pressure to show marked improvement in the numbers of our business soon.
This evolution thing isn't easy or fast ....but I have to say that I'm feeling excited and positive about our prospects. Time will tell....and no doubt, I need to practice saying NO more.