PR is dead

Just found myself in a conversation with one of our portfolio companies. I declared PR (public relations) dead. It's the past. It's all about social media now. And social media is a more complex, more fragmented game to play. PR agencies of the past will have a hard time adapting -- in my opinion. 

How to create buzz online? Ask my friend Buzz Bruggeman of ActiveWords....he says:

Make a list of the top 10 influencer you are targeting.  Work backwards from 10 to 1 and start engaging that list in any way you can. By the time you get to #1, you should have your pitch and engagement down so you have the greatest chance of success.