Positioning questions

I've been thinking about modifying the positioning of Judy's Book -- to something that includes our blogging roots. One thought is to position the company as the world's largest blog on local services -- (this wasn't totally my idea but came from something that Rich Tong -- my smart and wise future investor said) -- my other related thought is to actively pursue the group blogging space. This is a space that will clearly accelerate and evolve over the next five years. I think it's important to partner with bloggers of all types because these are the people that today are actively publishing on a daily basis....and as I have said previously, I'm concerned that Judy's Book doesn't yet solve a problem that needs to be solved everyday -- or more accurately, that it isn't yet a solution that engages sticky membership (return visitors).