Marketing thoughts from Mark Benioff

Ben Casnocha has a great post referring to marketing lessons from Mark Benioff. It's worth reading the entire Forbes article but I'm enclosing two points from Ben's post that I thought were particularly insightful....these are originally Mark Benioff thoughts.

  • Always pitch the bigger picture. was about "the end of software," not customer relationship management software or software as a service.
  • Before you start talking to the media, get ahold of your metaphor. This isn't a sound bite. It is a metaphor that is easy to understand.'s AppExchange is the eBay of enterprise software; AppStore is the iTunes. Early on, was meets Siebel Systems.