We just had a management meeting and someone said, "Google owns the internet and let's not forget that". Anyone who doesn't deal with that reality in the startup world, isn't dealing with reality.
Google's deal with Double Click only increases their market share and they're already using their position to their advantage. I don't think it's good when companies get this powerful -- but it's the facts, gotta deal with it.
I predict more and more law suits for google and more and more attorneys for google's payroll. This is very similar situation to Microsoft in the 1990's.