Corporate evolution

I've been waiting to write this post for a while.  I'm going to write a series of blog posts about corporate evolution -- the blog posts are going to explore the why's and the how's of making the decision to evolve as a company.  I've got lots to say on the topic because I've been living this topic for the past 6 months or so at Judy's Book. We're approaching the eve of releasing an exciting new feature set and natural evolution for Judy's Book.

Companies evolve every day, either consciously or unconsciously.  Early stage companies in particular, need to evolve to survive and thrive. Normally, this process is meant to be seemless to a companies constituents -- employees and customers. However, sometimes you have an insight into your customer and product that requires a more significant evolution to occur.  I think we at Judy's Book have had such an insight...but more on that tomorrow.