Boring can be business

This statement doesn't apply to life and interactions with the opposite sex. But I've been pitched two pretty boring ideas by really good entrepreneurs and I thougth that both businesses had the potential of being pretty sexy and attractive.  The first one had to do with online manuals for products and the second had to do with backend plumbing and glue for email.  See what I mean -- boring stuff.  Yet, each entrepreneur saw something unique in these starting points that made me interested to follow the progress of the company over the next 6 months.  While these businesses might turn out to be nothing -- I'm guessing there's actually likely something there.  One of the big challenges for both entreprneurs will be in making the boring sexy to customers and to investors.