As an investor today, I have to choose between:
- Making an early stage bet on a company with no revenue
- Buying into an existing company with a revenue stream
- Buying shares in a publicly traded company of choice
- Doing nothing
What would you do? If you're selling me on #1, your investment in terms of company, market, product and deal pricing has to be compelling enough to get me not to do the other 3 options.
I make this list not to dishearten entrepreneurs but to give them insight into the mindset of the people their pitching.