Someone recently gave me the feedback about my blog that I've been writing too much about customer acquisition. As I've gone back and looked at my blog, I'm not entirely sure Marcello is right, but his feedback got me thinking - Why am I so focussed on customer acquisition?
- In a nutshell, I don't think this aspect (i.e. customer acquisition) of building a business is emphasized enough to entrepreneurs. In all the advice out there, customer acquisition sometimes feels like a dirty word or a trivial concept and for that reason, I want to shine a light on the topic. That said, I'm fully aware that customer acquisition does not a business make! Once you've spent all that money acquiring a customer, you've got to monetize and retain that customer.