I read about life casting here today. It reminded me of the film The Truman Show with Jim Carrey. I liked the movie and remember thinking that it was only a matter of time before reality tv hit real life. Life casting is just that....and I predict this trend will continue to grow. As people video broadcast more and more of their lives, the raw footage of reality video will grow BIG BIG and the real value will be in the editing, tagging, discovery, mashups, and monetization of this diverse content universe.