I got an email from one of my entrepreneurs today. He had an epiphany at 6am. I was asleep. I read his short email and I have to admit I think that his insight is nothing short of awesome. I can't reveal what company it is, who the entrepreneur is, or what the insight is at this time because I'm sworn to secrecy. That said, I love it when these insights happen. In this case, the insight was a direct result of the entrepreneur living the problems of the market himself. He was experiencing the pain everyday, and ultimately realized this morning that he could wake up and solve that problem for himself and in so doing, solve it for everyone in the market. Eureka moment.