Momchil Kyurkchiev and Andrew First, in front of their conference rooms "A" and "B" for A/B testing (Now, "A" is also for series A round)
Great news rolled in today. Leanplum, a Techstars Seattle alumni, just closed a series A round. Leanplum is out of the Techstars Seattle 2012 class. The two ex-Google founders Momchil Kyurkchiev and Andrew First worked immensely hard during the three-months program, or as they call it “our ninety-day week”. It initially paid off with a $825k seed-round raised upon Demo Day, and now an additional $4.8m from Shasta Ventures.
Leanplum is a mobile analytics and optimization tool, that helps mobile app developers, product managers, and marketers optimize content and messaging in real-time. Leanplum started out as an A/B testing tool, but is now with this latest investment able to expand into marketing automation for mobile marketers.
So far, 2014 has turned out to be a great year for Techstars Seattle companies. First we saw Vizify (Techstars Seattle 2011) being acquired by Yahoo, then Glider (Techstars Seattle 2012) was acquired by FPX, and now Leanplum secured another investment.
Well done, Momchil and Andrew. Keep up the good work.
- Andy
You can read more about Leanplum in the interview I did with them earlier this year here
or see their Demo Day pitch here.
