I was talking to Tom Staples, President of a Cooler Planet yesterday and he's in the process of raising a seed round of capital. I told him that running a start up company is a lot like playing real life monopoly. You've sometimes got to pass Go, collect $200, in order to keep on running and buying properties. He liked the idea of seeing his life as playing a game -- I think it reminded him not to take the whole thing too seriously.