I loved this vignette:
Apple chief
Steve Jobs relishes a level of secrecy that the CIA would admire.
Unlike other electronics companies that spread new gizmo prototypes
around like candy, Apple guards its prototype iPhones like
weapons-grade plutonium. An example: At this year's big cellular phone
industry trade show, Apple had an employee personally fly an iPhone to
Randal Stephenson, the chief operating officer of AT&T, which will
provide wireless service to the iPhone. Stephenson got to show off the
phone for a few minutes. But even he confessed that was the first time
he ever held an iPhone -- and he runs the company. The anonymous Apple
courier in blue jeans then whisked the phone back to California.
If you want to read the whole article you can do so here.