Seattle Start Up Shout Out: Butter London

Every now and then, I look at investment opportunities outside of technology. Over the weekend, I met Sasha Muir, CEO of a simple new consumer company based in Seattle called ButterLondon.  The idea is simple: affordable luxury nail salons in airports.  The CEO, Sasha Muir, impressed me when I met her. She seems to have her hands, mind and nails all over this opportunity. And yes -- she has nice nails. Unfortunately, one of the drivers of the business is increased delays and wait times in airports! I haven't decided about investing yet -- but I think the company is pretty neat and I think this one will be successful.