ROI of blogging

Charlene Li of Forrester Research is one of the best analysts I've had the pleasure of meeting. She's a chop-chop no-nonsense pull no punches kind of analyst.  She still charges a lot of money but because of her approach, she manages to add value.
I'm yet to work with her fully in a professional capacity but look forward to the time we can afford her :-) (i.e. I've been the beneficiary of a couple of free update meetings that I've found to be very compelling and thought provoking)
I've been reading her blog and really like the post she just wrote about the ROI of blogging. Worth reading if you're spending an increasing amount of time on your blog -- like I am!