Charlene Li is one of the great analysts in the technology sector. Read about her and her company here. I just read her tweet:
"Wanted: Your vote on the best title for my next book, takes 2 minutes. Thanks! http://bit.ly/18l7oE"
I clicked the link and it brought me to a book description and then a list of 5 titles to choose from. I think this kind of crowd sourcing is just beginning and we're going to see a lot more. I think it makes all the sense in the world. When communication is key -- and you don't know what words work best -- just ask the audience. It's the ultimate "ask the audience" hotline used in "who wants to be a millionaire"
I voted that her book be called "Open". We'll see if it wins.