I had dinner with a friend this weekend. We were both discussing what happened to the democrats. He believes the democratic party needs to apply marketing basics to the current dilemma -- he proposed listening to the middle of the country and giving them what they want. In other words, use the traditional marketing approach to listen to the customer problem and then presenting the customer with a solution -- that you offer. This is a perfectly valid approach. However, I think it lacks something that the democratic party needs more -- a vision. The party needs to stand for something and the message of what it needs to stand for needs to be delivered by a messenger that inspires. In business, I've learned that people gravitate to easily articulated visions delivered by credible and inspiring spokespeople. I think the party failed to deliver the vision as well as the candidate -- and yet it almost won.