Let darwin solve the US auto industry crisis

I did like the idea I heard on CNBC last night.
The idea was a darwinian strategy for dealing with the auto industry debacle. Simple put, the 3 auto companies should be called together and told that the US government was going to give 25B to one of the 3 companies and the government was going to let the 2 other companies fail (or just not support them). The companies would have to go off and negotiate with unions, sub contractors and come up with the best plan to present to a panel of business execs. The winner of the contest would get 15B today and another 10 in 120 days if the company made progress on its plan.