I met with a former management consultant turned entrepreneur today. He has an interesting new business in the online word of mouth marketing space (which I can't talk about yet because he's in stealth mode). My advice to him -- which seemed to resonate with him-- was fairly simple:
- Start selling now -- don't wait for the website.
- Get fucking aggressive on customer acquisition
He really liked that I told him to get fucking aggressive. He said that no one else had told him that and he appreciated the spirit with which I conjured the expletive. I told him it comes from me having made the mistake of sitting back and thinking business is going to come to me. I told him to call me when he makes his first sale....I hope he does.