American Marketing Association Survey

AMA’s survey revealed that compared to a company that uses only professional advertising, most adults feel that a company that uses customer-created advertising is more customer-friendly (68%), creative (56%), and innovative (55%).

Survey respondants between the ages of 18 and 24 are more likely than those between the ages of 25 and 64 to say a company that uses customer-created advertising is less trustworthy (21% versus 10%, respectively), less socially-responsible (20% versus 10%, respectively) and less customer-friendly (13% versus 5%, respectively).